Attended the Shanghai Fragrance Annual Brand Ceremony

On October 17, 2024, Shanghai Blue Sky Fragrance Biotechnology Co., Ltd., a world-renowned fragrance manufacturer, held its annual brand gala in Shanghai, attracting industry experts, fashion leaders and representatives of world-renowned brands. Themed "The Art and Future of Fragrance", the event aims to showcase the company's latest achievements in fragrance creativity, technological innovation and sustainable development, and celebrate its leadership in the global fragrance industry. Our company attended the gala as a guest.

Brand Innovation and Luxury Experience
The gala was beautifully decorated, inviting guests to walk through the luxurious fragrance exhibition area and experience the entire process from raw material extraction to finished product blending. Ms. Zhang Xuan, chief perfumer of Shanghai Blue Sky Fragrance Biotechnology Co., Ltd., delivered a keynote speech at the event, sharing the company's latest breakthroughs in fragrance research and development. Zhang Xuan said: "We continue to innovate, integrating advanced technology with traditional perfumery techniques, and strive to bring personalized, lasting and unique fragrance experiences to every consumer."
In addition, the company also specially launched its new perfume series-"Rhyme of Time", a limited edition fragrance series that combines modern fragrance trends with classic elements. This series uses advanced spice extraction technology to ensure that every drop of fragrance can perfectly present its complex and delicate aroma levels.

Focus on sustainable development, innovation drives the future
The company has been committed to environmental protection and sustainable development. At the event, the company announced that it will achieve 100% use of renewable resources for fragrance raw materials by 2025 and reduce carbon emissions by 50%. In order to promote the green development of the perfume industry, it has also cooperated with a number of ecological and environmental protection organizations to promote the application of environmentally friendly technologies in the planting, harvesting and processing of spices.

Luxurious feast and wonderful interaction
The climax of the event was a fragrance tasting hosted by top perfumers. The guests not only had the opportunity to experience the unique charm of different fragrance series on site, but also had in-depth interactions with perfumers to understand the selection of spices, blending concepts and industry trends.
At the same time, the organizers also set up multiple interactive sessions to allow guests to participate in the process of perfume DIY, personally mix their own unique fragrance, and experience the art and fun of fragrance making.