Held a meeting to analyze the competition and future development of the fragrance oil industry

December 9, 2024, Guangzhou Plant Fragrance Company recently successfully held a high-level industry analysis meeting on " Fragrance Oil Industry Competition and Future Development". The meeting brought together industry experts, scholars, business leaders and market analysts from the global flavor and fragrance field to explore in depth the current competitive situation, development trends and future opportunities in the global flavor industry.

At the opening ceremony of the meeting, the manager of Guangzhou Plant Fragrance Company said that the global flavor industry is in a critical period of rapid development and change, especially in the context of increasingly diversified consumer demand and increasingly stringent environmental protection requirements. Industry companies must accelerate technological innovation and industrial upgrading. She pointed out that natural flavors and plant extracts have become an important direction for the development of the industry, and the application of digital and intelligent production technologies is a key factor in promoting the sustainable development of the industry.

The manager particularly emphasized that with the increasing preference of global consumers for natural and healthy products, the flavor and fragrance industry is facing unprecedented market opportunities. However, competition in the international market is also becoming increasingly fierce, especially in the Asian market. How to form differentiated competitiveness in technology research and development, supply chain management and brand building has become a core issue for corporate development.

At the meeting, experts had an in-depth discussion on the future trends of the global flavor industry. Experts pointed out that with the deepening of green environmental protection and sustainable production concepts, natural plant flavors have broad application prospects in food, cosmetics and personal care products. In addition, the introduction of artificial intelligence and big data has also brought new impetus to the innovation and development of the flavor industry and the improvement of production efficiency.

In addition, the guests also shared successful cases of how to use innovative thinking to promote the development of the industry in the context of globalization, and discussed how flavor and fragrance companies can optimize product design and marketing strategies in different cultural and market environments.

Guangzhou Plant Fragrance Company demonstrated its latest achievements in plant flavor extraction, product innovation and market expansion at this meeting. The company said that it will continue to promote technological innovation, strengthen international cooperation, and continuously improve its competitiveness in the global flavor and fragrance market in the future, and contribute more to the sustainable development of the industry.