Guangzhou plant fragrance Co., Ltd Company News

1. There is an essential difference between essential oils and edible oils： Essential oils are oily substances with characteristic aromas extracted from the flowers, leaves, roots, skins, stems, branches, fruits, seeds and other parts of aromatic plants. Depending on the type of aromatic plant extracted, the part extracted, and the extraction method, the smell and efficacy of the essential oils obtained are very different. At present, the main methods for extracting essential oils are: pressing, distillation, fat dissolution, solvent extraction, etc. Essential oils are oils and not oils. Their essence is a high-concentration plant extract, but they are indeed oily and cannot be diluted with water (a trace amount is soluble in water). However, the molecules of single essential oils are very small and have strong permeability. Most of the ingredients in them are volatile substances. From this perspective, it is not like oil.   2. Three major categories of essential oils: single essential oils, compound essential oils, and base oils： Essential oils are divided into three categories: single essential oils, compound essential oils, and base oils. This is the most basic and most important because it is related to the safety of use. Single essential oil is 100% pure essential oil. If the concentration is too high, it cannot be used directly, otherwise it may burn the skin or cause irreversible damage to the body. Base oil is actually vegetable oil, but it is extracted by cold pressing. The molecules are relatively large and not easy to volatilize. Common base oils include olive oil, grape seed oil, rose seed oil, sweet almond oil, etc. The ingredients of base oil are relatively safe, generally oleic acid, linoleic acid, saturated fatty acids and vitamins, etc. It can be used alone or diluted with single essential oil. Compound essential oil is a mixture of more than two single essential oils and base oils. Different types of single essential oils cooperate with each other, and some can complement each other and enhance the efficacy.   3. Essential oils have the effect of boosting or calming emotions： Since the information transmission of the human nervous system depends on potential and trace chemical molecules, and these small chemical molecules contained in essential oils have strong penetration, they can easily affect our nerve information, and nerve information is the chemical messenger that regulates our physical and mental emotions. Taking rose essential oil as an example, phenylethanol is the representative ingredient of rose essence. This chemical component can act on the sympathetic nervous system and regulate neurosensory substances such as norepinephrine, dopamine (happy and excited transmitter), serotonin (calm and relaxing transmitter, directly involved in the generation of emotions and feelings), which is an important substance for managing anxiety and stress, responsible for regulating psychoactive neurotransmitters. Essential oils have certain antioxidant properties. However, they also enhance the toxicity of some essential oils to the nervous system, so the amount used must be controlled.   4. Essential oils have certain antioxidant effects： The antioxidant effect of plant essential oils mainly depends on their rich phenolic components. The main action pathways include scavenging free radicals, chelating with metal ions, inhibiting cell membrane lipid peroxidation, and regulating antioxidant enzymes. From the molecular formula, plant essential oils should have certain antioxidant capacity.

   Plant Fragrance Company participated in a highly anticipated fragrance exhibition in Saudi Arabia in November 2022. The exhibition provided an excellent platform for Plant Fragrance Company to showcase its unique fragrance products, including specialty fragrance lines and high-end skin care lines, to customers across the Middle East.    Plant Fragrance Company was committed to bringing the highest quality fragrance products to consumers around the world. At the exhibition, the company highlighted its carefully developed professional fragrance line, covering a range of innovative fragrance combinations, from classic elegance to modern avant-garde, designed to meet the unique needs of different customers. Additionally, Plant Fragrance Company presented its leading line of skin care products, which combined popular skin care fragrances with advanced fragrance concepts to provide users with superior skin care results.    “We were excited to showcase our products in Saudi Arabia,” said Ms. Liu, Plant Fragrance Company’s Head of Exhibition. “The exhibition was an important opportunity for us to interact directly with our customers and share our passion and innovation for the fragrance industry.” During the exhibition, the Plant Fragrance Company team engaged in in-depth discussions with customers, partners, and industry experts, offering professional product advice and demonstrating how their perfumes and skin care products enhance the quality of life. Plant Fragrance Company had previously invited all customers interested in high-quality fragrances to visit their booth and experience their latest product range.    Plant Fragrance Company has always been oriented to meet customer needs and continue to promote the development of the industry.

On December 14, 2022, Guangzhou Plant Fragrance Co., Ltd. held in-depth negotiations with important customers from the Middle East in Guangzhou and successfully reached a strategic cooperation agreement on fragrance products. The signing of this cooperation agreement marks a major breakthrough in Guangzhou Plant Fragrance Co., Ltd.'s layout in the international market, especially the Middle East market, and lays a solid foundation for the company to further expand its overseas market.   Since its establishment, Guangzhou Plant Fragrance Co., Ltd. has been committed to providing high-quality flavor and fragrance products and personalized solutions to customers around the world. With the advancement of globalization, the company has actively explored international markets, especially in the Middle East and North Africa. On December 14, 2022, Guangzhou Plant Fragrance Co., Ltd. held talks with leading companies in the Middle East on cooperation in fragrance products. The two sides had in-depth exchanges and discussions on the types of fragrance products, market demand, quality control and sales channels.   After a long period of consultation, Guangzhou Plant Fragrance Co., Ltd. and its Middle Eastern customers finally reached a cooperation agreement. According to the agreement, Guangzhou Plant Fragrance Co., Ltd will provide customers with a series of fragrance products that meet the needs of the Middle East market, including natural fragrances, food fragrances, daily chemical fragrances, etc., which are mainly used in food and beverage, cosmetics, personal care and household cleaning products. In the future, Pulan will assist customers in promoting and selling these high-quality fragrance products in the Middle East through its professional sales team and supply chain advantages.   This cooperation is of great strategic significance to Guangzhou Plant Fragrance Co., Ltd. First of all, the Middle East market is a fast-growing market with great potential, especially in the fields of food, beverages, personal care and perfume, etc., where the demand for high-quality fragrances is increasing. This cooperation with Middle Eastern customers not only opens up new market channels for Pulan, but also effectively enhances the company's competitiveness in the global fragrance industry.   Linc, head of Guangzhou Plant Fragrance Co., Ltd, said after the negotiations that with the continuous increase in consumer demand for natural, healthy and personalized products, the fragrance industry will usher in more development opportunities. The company will continue to uphold the development concept of "innovation-driven, quality first", continuously promote technological innovation, strengthen cooperation with international customers, and provide more diversified products and high-quality services.   This strategic cooperation with Middle Eastern customers will bring more market opportunities to Guangzhou Plant Fragrance Co., Ltd. and provide strong support for the implementation of the company's global development strategy. In the future, Guangzhou Plant Fragrance Co., Ltd. plans to further expand the Middle East and other overseas markets, build a broader international business network, and promote the continuous innovation and development of the global fragrance industry.

From March 25th to 27th, the 2022 China Flavor and Fragrance Cosmetics Industry Annual Conference was held in Shenzhen. With the theme of "New Starting Point, New Opportunities, New Heights", the conference deeply analyzed industry trends, discussed the opportunities and challenges facing the industry, and promoted the formation of a joint force to promote high-quality development.Nearly 600 people attended the meeting, including Huang Guo, member of the Party Leadership Group and Deputy Director of the State Drug Administration, Zhang Chonghe, Secretary of the Party Committee and Chairman of the China Light Industry Federation, Huang Min, Member of the Standing Committee of the Shenzhen Municipal Party Committee and Executive Vice Mayor, Li Jinju, Director of the Cosmetics Supervision Department and Drug Inspection Commissioner of the State Drug Administration, Cao Xuejun, First-level Inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Jiang Xiaodong, Secretary of the Party Leadership Group and Director of the Guangdong Provincial Drug Administration, Qin Shijie, member of the Party Leadership Group and Second-level Inspector of the Shenzhen Development and Reform Commission, Wang Lifeng, member of the Party Leadership Group of the Shenzhen Municipal Market Supervision Bureau and Municipal Food and Drug Safety Director, Yuan Huyong, member of the Standing Committee of the Shenzhen Pingshan District Party Committee and Executive Deputy District Mayor, and other leaders of relevant departments, representatives of international organizations such as the International Organization of the Fragrance Industry (IOFI), the European Cosmetics Association (CE), and the Japan Cosmetics Industry Association (JCIA), as well as relevant local associations and member company representatives from all over the country.

From August 13 to 14, 2020, the "2020 China Flavor and Fragrance Cosmetics Industry Science and Technology Conference and the 13th Cosmetics Academic Seminar" was grandly held in Suzhou. The conference consisted of many modules such as the exchange of cutting-edge science and technology and the latest industry regulations, the exchange of new cosmetic technologies and achievements, and academic seminars. The content was rich and exciting, attracting nearly 300 technical leaders, R&D personnel, experts and scholars from cosmetics-related companies and units.

The 2019 China Flavor & Fragrance Cosmetics Industry Annual Conference and International Cosmetics Conference will be held in Xiamen, Fujian Province from September 26 to 29, 2019. The theme of this annual conference is "Beauty at its core, Cooperation and Innovation". The industry annual conference will focus on this theme, summarize past work, exchange information on laws and regulations, and policies, and explore technological progress and market trends. At the same time, taking advantage of the opportunity of the first International Cosmetics Association Cooperation (IAC) Conference held in China, we will vigorously strengthen international exchanges and cooperation through various forms, create an inclusive platform that connects the international and domestic, integrates the industry and the region, and promotes the healthy, orderly, and sustainable development of the industry.

    Dubai, October 2018 - Guangzhou plant fragrance Co., Ltd has attracted the attention and praise of many customers with a series of highlights at the just concluded exhibition at the Dubai International Exhibition Centre. As a leader in the flavor and fragrance industry, the company demonstrated its latest innovative products and technologies at this exhibition, which achieved remarkable success. Highlights of the exhibition: （1）Debut of innovative products     The exhibition introduced a number of new flavor products and formulations. These products cover a wide range of applications from food flavors to personal care products, especially several with unique aromas and long-lasting products, attracting a large number of professional visitors and customers to stop and experience. （2）Interactive experience area     The company has specially set up an interactive experience area, where customers can deeply understand the aroma characteristics and application effects of products through on-site tasting and experience. This link allows customers to intuitively feel the advantages of the product, increasing the sense of interaction and participation. （3）Technical demonstrations and lectures     The company arranged several technical demonstrations and lectures by the company's chief perfumer and members of the research and development team to share the latest flavor technologies and market trends. These lectures not only demonstrate the company's technical strength, but also provide customers with valuable industry insights and application recommendations. （4）Global customer aggregation    During the exhibition, many customers and partners from all over the world came to the company's booth, showing a strong interest in the company's products. In particular, customized solutions for different market needs have won high praise and positive feedback from customers. （5）Environmental protection and sustainable development    The company also showcased its latest achievements in environmental protection and sustainable development. These include the use of natural raw materials, production processes that reduce the carbon footprint, and innovative packaging solutions that demonstrate the company's commitment to environmental protection and social responsibility.      The company's export sales staff showed high professionalism and enthusiasm at the exhibition, answering customers' questions in detail and providing tailored suggestions and programs. Customers highly value the company's technological innovation, product quality and service level, which are considered important factors in choosing Flavor as a partner.    Guangzhou plant fragrance Co., Ltd said that the exhibition not only enhanced the company's brand awareness in the international market, but also laid a solid foundation for future business cooperation. The company will continue to focus on technological innovation and market expansion to meet the changing needs of customers.  

   Plant fragrance company successfully held a learning seminar entitled "Diversified and Differentiated Development Direction of Fragrance Products" at the Conference Center of the company headquarters today. The seminar aims to deepen employees' understanding of the trends in the fragrance industry and explore how companies can increase their competitiveness and market share through product diversification and market segmentation strategies.    The lecture was delivered by Mr. Ma, manager of the market Research and Development Department, who combined his rich industry experience and the latest market data to deeply analyze the diversification and differentiation trend of flavor products. He noted that as consumer demand for personalized and unique fragrance experiences continues to grow, so does the market for fragrance products. Manager Ma shared the latest market research results and successful cases, and explained how to meet the diversified needs of consumers through product innovation, technological progress and precise market positioning.    Representatives of the company's senior management, R&D team and Marketing Department actively participated in the lecture. Everyone said that the lecture content not only enhanced the understanding of the future trend of the industry, but also provided a valuable reference for the company to formulate corresponding strategic planning.    After the lecture, Ms. Wang, a perfumer, said, "This learning lecture provided us with a clear understanding of the complexity and development opportunities of the flavor market. We will combine the insights from the lecture to further drive product innovation and market segmentation strategies to provide our customers with more diverse and personalized fragrance choices."    This lecture marks another important step forward for plant fragrance company in the development and marketing strategy of fragrance products. Through continuous learning and innovation, the company looks forward to further consolidating its leading position in the industry and bringing more unique fragrance experiences to consumers around the world.

   December 2015 - At the grand annual recognition meeting of Guangzhou plant fragrance Co., Ltd., the international sales department added luster to the event with a moving chorus performance. The annual meeting not only reviewed the company's outstanding achievements over the past year, but also recognized outstanding employees and brought exciting moments for all participants.    One of the highlights of the annual meeting was a choral performance by the international sales department, who sang a soulful rendition of a song written specifically for the Fragrance Company. The theme of the song is the company's core values and achievements, showing the employees' love and pride in the company.    The top management of the company highly praised the excellent performance of the international sales department, believing that it was not only a celebration of the company's achievements, but also an affirmation of the hard work of all employees. The company will continue its efforts to drive business development and looks forward to greater breakthroughs and success in the New Year.

1. Choose Reputable Brands Opting for well-known brands ensures that their food flavors are produced under stringent quality control standards. These brands are often internationally certified, and their products adhere to global quality standards, thus guaranteeing the safety and quality of the food. 2. Meet National Safety Standards In China, the use of food additives is governed by strict safety standards that specify limits on the amount, ingredients, and other parameters of flavorings. Selecting food flavors that comply with national standards can effectively mitigate potential health risks associated with excessive or illegal components. 3. Control Usage Amount When using food flavors, it is essential to manage the quantity according to specific needs. Excessive use can lead to adverse health effects. It is generally recommended to use an appropriate amount of flavoring based on the type and taste requirements of the food, avoiding overuse. 4. Prefer Natural Flavors Whenever possible, choose food flavors that contain natural or nature-identical flavoring substances, as these are generally safer and have a lower impact on health. 5. Check Product Packaging and Labels When purchasing food flavors, carefully inspect the packaging and labels to ensure that the product is within its validity period, the packaging is intact, and the labeling is clear. Transparent packaging helps in checking for any sediment or leakage, thus avoiding poorly manufactured products. 6. Select Reliable Purchase Channels Purchase food flavors from reputable stores or supermarkets to avoid products of unknown origin. Avoid buying from unreliable sources to ensure the authenticity and safety of the product.   In summary, since food flavors play a crucial role in food processing, it is important to prioritize brand reputation, adherence to national standards, appropriate usage, natural flavors, and careful inspection of packaging and labels to ensure food safety.

    Food additives cannot be avoided, and now our lives are increasingly inseparable from food additives. When you wake up in the morning, if you have bread and milk on the table, it means that you have to eat more than 20 food additives.     In ordinary daily life, almost all processed foods contain more or less food additives, some scholars have done statistics, a normal person, a day to eat nearly 100 kinds of food additives.    Of course, you can choose to refuse these things, and then cook your own cooking at home, but the oil, salt, sauce and vinegar we usually use for cooking are also food additives, and in order to ensure the quality of these food additives, so that they can be stored for a long time, the manufacturer will add some other additives to color and quality.    "Now it is not realistic to ask people to absolutely not eat food with food additives." Liu Haimei, dean of the School of Food Engineering, Luzhong University, said. Food additives are to add an appropriate amount of natural or synthetic substances to food to improve the color, aroma, taste, type of food, and enhance the preservation and storage capacity.    Living in the present, we can not completely avoid food additives, so rather than fear it, it is better to understand and use it correctly.    Dr. Liao Hongbo, an expert at the Standardization Institute of the Beijing Municipal Quality Supervision Bureau, said that in fact, the number and applicable amount of domestic food additives are less than many countries and regions. Taking flour whitening agent as an example, it is currently prohibited to use in our country, and the applicable amount of the previous regulation is 60mg/kg. In the United States, the whitening agent is not limited, and in Canada, the prescribed amount is 150mg/kg.

   Food fragrance essence oil is a condiment used in baking to enhance flavor and aroma. Proper use of essence oils can significantly improve the quality of baked goods and make them more delicious. Here are some tips for using food fragrance essence oil in baking and ways to enhance the quality of your baked goods.    1. Choose the Right Food Fragrance Essence Oil Different types of essence oils are suitable for various baked goods. For example, chocolate essence oil is ideal for chocolate cakes and cookies; vanilla essence oil works well in bread and biscuits; fruit essence oils are great for fruit cakes and fruit creams. Select the essence oil that complements your specific baking needs.    2. Control Dosage Carefully Accurate dosage is crucial to avoid overpowering or insufficient flavor. Typically, the amount of food fragrance essence oil used should be between 0.1% and 0.5% of the total weight of the food ingredients. Adjust the quantity based on personal taste and recipe requirements. For first-time users, it is advisable to start with a small amount and adjust to taste.    3. Combine with Other Spices Food fragrance essence oil can be combined with other spices to enhance flavor. For instance, when making a chocolate cake, using both chocolate essence oil and cocoa powder can intensify the chocolate flavor. Be mindful of the proportions, as different combinations will produce varied effects. Adjust according to your personal taste preferences.    4. Add at the Right Time During Baking Some essence oils may lose their fragrance when exposed to high temperatures. To retain the best aroma, add the essence oil during the middle or later stages of the baking process. This will help preserve the fragrance and prevent it from dissipating too quickly.    5. Proper Storage of Essence Oils Food fragrance essence oils are often alcohol-based, so they should be stored in a cool, dry place to prevent moisture damage. Shake the bottle before use to avoid sedimentation or separation. Use a dedicated spoon or dropper to dispense the essence oil, avoiding direct contact with your hands.      By following these guidelines, you can effectively use food fragrance essence oils to enhance the flavor and aroma of your baked goods, ensuring a delightful experience for you and your guests.